New for Fall 2015 — NAGC Webinar Wednesdays!
Read all about our Fall 2015 Wednesday Webinar Season here!
Oct. 21, 2015, 1:00-2:00 p.m. EDT
"Protecting your Organization's Image in the Face of
Adversity: Lessons from the Lance Armstrong Case"
Annie Skinner, Senior
Communications Manager for the U.S. Anti-Doping Agency
NAGC Members: Log-in to members-only for registration details
Non-Members: Download registration form here
How do you maintain your
organization’s public image in the midst of a sustained period of controversy?
Annie Skinner, Senior Communications Manager for the U.S. Anti-Doping Agency
(USADA), will share her experience creating and implementing a crisis
communications strategy in the face of intense public scrutiny. She will discuss
media relations, public relations, internal communications, brand management,
the role of social media, and share her lessons learned.
Annie Skinner has been a part of the USADA team since 2011, when she was
hired on as the organization’s Media Relations Manager. In her current position
as Senior Communications Manager she manages external communications, including
media relations, works with external stakeholders, and oversees the
organization’s social media efforts and websites. Prior to Joining USADA, Annie
spent three years as the Manager of Public Information for the Special District
Association of Colorado. Annie is also a former member of the news media, having
spent more than 7 years working as an Assignment Editor for broadcast news
stations both in Washington State and Denver. Annie is a graduate of Syracuse
University where she attended the S.I Newhouse School of Public Communication
and majored in broadcast journalism and political science.